News and events

OUT NOW! The Arab Banking & Finance Directory's 31st Edition

08/24/2015, 02:45PM From Primedia Qatar WLL

International media company, Primedia International is delighted to publish the 31st edition of the ‘Arab Banking and Finance’, the most trusted source of information for the region’s banking and financial industry....

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How to Manage Your Business Reputation Online – Part 1

08/17/2015, 07:15PM From Primedia Qatar WLL

What is Reputation Management? With the rapid expansion of Internet marketing over the past ten years, reputation management has transformed from a public relations term to a marketing strategy centered on online media. For a business, online reputation management means understanding and influencing the perception of the business in digital channels such as search engines and social media....

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Craft a Great Email Sales Pitch by Following This 5-Step Process

08/6/2015, 07:15PM From Primedia Qatar WLL

In a world where technology becomes faster every day and people, teams and companies grow more geographically dispersed, trying to nail down somebody in person to throw a sales pitch almost seems impossible. Fortunately, 91 percent of working professionals check their email daily, according to data by Hubspot. What this means is, if you’re a numbers guy or girl and you believe in the power of odds (after all, 91 percent is pretty hard to argue with), email is the best way to build a network of prospects....

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5 Ways to Generate Business Through LinkedIn

08/4/2015, 11:00PM From Primedia Qatar WLL

Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.) But here’s another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a disproportionate 62 percent want to learn more about LinkedIn. And 66 percent of marketers plan on increasing their LinkedIn activities in the next 12 months....

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Retailers stick with standard methods when spending online marketing dollars

08/4/2015, 10:15PM From Primedia Qatar WLL

The State of Retailing Online 2015 report finds search and email leading the pack with e-retailers. Search and email marketing continue to dominate marketing budgets for online retailers, making up almost half of the spending, the latest State of Retailing Online report finds. Why? Because they’re effective and cost-efficient. Search engine marketing accounts for 33% of digital marketing budgets among retailers surveyed for the report, released in July. Search engine optimization receives 16% of the average and email gets 14% of the marketing dollars, the report finds. Merchants report the average cost per order is $6 and $15 for email and search, respectively. Surveyed retailers, on average, dedicate approximately 6% of their online revenue to web marketing, with the median marketing spend at $950,000, the report states....

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Facebook ready to test Internet-beaming drones

08/3/2015, 08:30PM From Primedia Qatar WLL

Facebook on Thursday said it is ready to begin test flights of a high-altitude drone designed to provide Internet access to remote locations of the world. The Aquila drone has a wingspan on par with that of a Boeing 737 jet; weighs less than a small car; can remain aloft for three months or so, and will beam Internet service to the ground from altitudes ranging from 60,000 to 90,000 feet (18,000 to 27,000 meters)....

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Google adds 20 languages to instant translation app

07/30/2015, 06:45PM From Primedia Qatar WLL

Google announced Wednesday it was adding 20 new languages for its mobile translation application that reads text and instantly converts to another tongue. The smartphone app now can read 27 languages and instantly convert the text without an Internet connection, the tech giant said. Google also said it was making voice translation "faster and smoother" in the Translate app, which can interpret street signs, ingredient lists, instruction manuals and other texts....

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Primedia International releases the 36th Edition of The Gulf Directory

07/2/2015, 08:00PM From Primedia Qatar WLL

Primedia International, the region’s leading media solutions company, announces the release of the 36th edition of The Gulf Directory, the first and only regional B2B directory. Celebrated for 36 years as the most exhaustive industrial and commercial reference guide, published on range of platforms – print, CD and online through www.gulfind.com, the directory’s database aggregates more than 447,000 businesses covering all industries in the region....

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Prince Alwaleed to give entire fortune to charity

07/2/2015, 07:45PM From Primedia Qatar WLL

Saudi Arabia's Prince Alwaleed on Wednesday pledged to donate his entire $32 billion fortune to philanthropy. "It is a commitment without boundaries. A commitment to all mankind," the prince told reporters on Wednesday in Riyadh....

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Sohail Nawaz MBE promoted to CEO of Primedia International

06/15/2015, 09:30PM From Primedia Qatar WLL

International media solutions company, Primedia International, announced the promotion of its Chief Operating Officer, Sohail Nawaz MBE to Chief Executive Officer. Sohail moved to Bahrain in July 2014 from the UK where he previously served Yell.com owned by British Telecom for 15 years before being head hunted to work for tp.uk. He joined tp.uk and was instrumental in developing their local search engine business as a Google Certified Partner....

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